WHO WE ARE!
Uglyfood was founded in 2017 with a mission to eliminate food waste and revamp the food ecosystem. Our aim is to make sustainability a part of people’s everyday lives. We operate in the fruits and vegetables space by selling excess or ugly produce, our own branded products, and sustainably sourced goods.
WHY WE DO IT!
We stand strongly for beauty being more than skin deep. There are primarily two kinds of food waste when it comes to fresh groceries, excess food and ugly food. Planted food comes in many shapes, sizes and with various blemishes. Approximately 1/5th of our imported food and is simply thrown away due to various reasons.
Bringing in to much food into our shore
Unpredictable demaond, lack of consumer data and quick perishable nature of fruits
How do we solve this problem ?
Blemish or Ugly
Mistaken for spoiled
Each individual threshold for ugliness or blemish produce is different. Alot of education is still required to identify edibility.
If you look beyond the blemish, you realise how edible they are.
How do we increase an individual threshold of acceptance ?
How can we solve it!
Our very own grocery store. You may receive perfectly excess food or some blemish ones.
Through interesting mediums, such as our comic series, be enlighten further on our mission.
We conduct hands on educational workshops for schools and corporates. Learn to use all sections of a fruit.
What you can do!
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